Routledge handbook of sports sponsorship : successful strategies /
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Other Authors: | , |
Format: | Book |
Language: | English French |
Published: |
London ; New York, NY :
Routledge,
2007
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LEADER | 00000cam a2200000 a 4500 | ||
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001 | 70149217 | ||
003 | OCoLC | ||
005 | 20180928040207.0 | ||
008 | 060531s2007 enka b 001 0 eng | ||
010 | |a 2006017953 | ||
020 | |a 9780415401104 | ||
020 | |a 9780415401111 | ||
020 | |a 0415401100 | ||
020 | |a 0415401119 | ||
040 | |a DLC |b eng |c DLC |d BAKER |d UKM |d BWKUK |d BTCTA |d YDXCP |d COO |d OCLNG |d DEBBG |d DEBSZ |d UKMGB |d OCLCF |d UW1 |d CWI |d BDX |d OCLCQ |d UX0 |d DHA |d OCLCQ |d LND | ||
041 | 1 | |a eng |h fre | |
042 | |a pcc | ||
043 | |a n-us--- | ||
049 | |a VLAM | ||
050 | 0 | 0 | |a K3702 |b .F47 2007 |
100 | 1 | |a Ferrand, Alain, |d 1952- | |
240 | 1 | 0 | |a Sports et Sponsoring. |l English |
245 | 1 | 0 | |a Routledge handbook of sports sponsorship : |b successful strategies / |c Alain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre Franc⁺ʹois Lalonde and Elizabeth Christopherson |
260 | |a London ; |a New York, NY : |b Routledge, |c 2007 | ||
300 | |a viii, 278 pages : |b illustrations ; |c 26 cm | ||
504 | |a Includes bibliographical references (pages 266-270) and index | ||
505 | 0 | |a Principles of sponsorship management -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : 'Perrier Fluo beach volleyball experience.' | |
546 | |a Translated from the French | ||
588 | |a "Transferred to Digital Printing 2007"--Title page verso | ||
650 | 0 | |a Sports sponsorship |x Law and legislation | |
650 | 0 | |a Sports sponsorship | |
700 | 1 | |a Torrigiani, Luiggino, |d 1962- | |
700 | 1 | |a Camps, Andreu | |
907 | |a .b2188302 | ||
998 | |a lower | ||
999 | |c 103181 | ||
852 | |a Law Library |b Lower Level |h K3702 .F47 2007 |p 33940004227235 |