Routledge handbook of sports sponsorship : successful strategies /

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Bibliographic Details
Main Author: Ferrand, Alain, 1952-
Other Authors: Torrigiani, Luiggino, 1962-, Camps, Andreu
Format: Book
Language:English
French
Published: London ; New York, NY : Routledge, 2007
Subjects:
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005 20180928040207.0
008 060531s2007 enka b 001 0 eng
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040 |a DLC  |b eng  |c DLC  |d BAKER  |d UKM  |d BWKUK  |d BTCTA  |d YDXCP  |d COO  |d OCLNG  |d DEBBG  |d DEBSZ  |d UKMGB  |d OCLCF  |d UW1  |d CWI  |d BDX  |d OCLCQ  |d UX0  |d DHA  |d OCLCQ  |d LND 
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042 |a pcc 
043 |a n-us--- 
049 |a VLAM 
050 0 0 |a K3702  |b .F47 2007 
100 1 |a Ferrand, Alain,  |d 1952- 
240 1 0 |a Sports et Sponsoring.  |l English 
245 1 0 |a Routledge handbook of sports sponsorship :  |b successful strategies /  |c Alain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre Franc⁺ʹois Lalonde and Elizabeth Christopherson 
260 |a London ;  |a New York, NY :  |b Routledge,  |c 2007 
300 |a viii, 278 pages :  |b illustrations ;  |c 26 cm 
504 |a Includes bibliographical references (pages 266-270) and index 
505 0 |a Principles of sponsorship management -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : 'Perrier Fluo beach volleyball experience.' 
546 |a Translated from the French 
588 |a "Transferred to Digital Printing 2007"--Title page verso 
650 0 |a Sports sponsorship  |x Law and legislation 
650 0 |a Sports sponsorship 
700 1 |a Torrigiani, Luiggino,  |d 1962- 
700 1 |a Camps, Andreu 
907 |a .b2188302 
998 |a lower 
999 |c 103181 
852 |a Law Library  |b Lower Level  |h K3702 .F47 2007  |p 33940004227235