Routledge handbook of sports sponsorship : successful strategies /
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| Other Authors: | , |
| Format: | Book |
| Language: | English French |
| Published: |
London ; New York, NY :
Routledge,
2007
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| Subjects: | |
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Table of Contents:
- Principles of sponsorship management
- Legal approach to sporting events
- Strategic and operational sponsorship implementation
- Contracts associated with events
- Case study : 'Perrier Fluo beach volleyball experience.'