Personal branding in one hour for lawyers /
"With over 1.2 million licensed attorneys in the United States, how do lawyers stand out from their fellow practitioners and get jobs, promotions, clients, and referrals? To survive and thrive, lawyers must develop their own intentional personal brand to distinguish themselves from the competit...
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Illinois :
American Bar Association,
[2013]
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| Subjects: | |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 858081332 | ||
| 003 | OCoLC | ||
| 005 | 20181017035127.0 | ||
| 008 | 130910s2013 ilu 000 0 eng | ||
| 010 | |a 2013036766 | ||
| 020 | |a 9781627221597 | ||
| 020 | |a 162722159X | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCO |d YDXCP |d WCL |d GZL |d BTCTA |d OCLCF |d OCLCO |d CDX |d OCL |d CUH |d IWE |d OCLCO | ||
| 042 | |a pcc | ||
| 043 | |a n-us--- | ||
| 049 | |a VLAM | ||
| 050 | 0 | 0 | |a KF316.5 |b .G67 2013 |
| 100 | 1 | |a Goshtasbi, Katy, | |
| 245 | 1 | 0 | |a Personal branding in one hour for lawyers / |c by Katy Goshtasbi |
| 260 | |a Chicago, Illinois : |b American Bar Association, |c [2013] | ||
| 300 | |a x, 98 pages ; |c 22 cm | ||
| 505 | 0 | |a What is personal branding? -- Why does your personal brand matter? -- Is your personal brand happy? -- Unique selling proposition: what sets you apart from other lawyers -- Visual branding -- Marketing materials -- Networking your personal brand -- Communication and your personal brand | |
| 520 | |a "With over 1.2 million licensed attorneys in the United States, how do lawyers stand out from their fellow practitioners and get jobs, promotions, clients, and referrals? To survive and thrive, lawyers must develop their own intentional personal brand to distinguish themselves from the competition. In Personal Branding in One Hour for Lawyers, personal branding expert and experienced attorney Katy Goshtasbi explains how attorneys can highlight their unique talents and abilities, manage their perceptions, and achieve greater success as a lawyer in the process"--Unedited summary from book cover | ||
| 650 | 0 | |a Lawyers |z United States |x Marketing | |
| 650 | 0 | |a Branding (Marketing) |z United States | |
| 650 | 0 | |a Lawyers |z United States |v Handbooks, manuals, etc | |
| 710 | 2 | |a American Bar Association. |b Section of Law Practice Management | |
| 907 | |a .b2202852 | ||
| 998 | |a secnd | ||
| 999 | |c 104558 | ||
| 852 | |a Law Library |b Second Floor |h KF316.5 .G67 2013 |p 33940003682505 | ||