Personal branding in one hour for lawyers /
"With over 1.2 million licensed attorneys in the United States, how do lawyers stand out from their fellow practitioners and get jobs, promotions, clients, and referrals? To survive and thrive, lawyers must develop their own intentional personal brand to distinguish themselves from the competit...
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| Format: | Book |
| Language: | English |
| Published: |
Chicago, Illinois :
American Bar Association,
[2013]
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Table of Contents:
- What is personal branding?
- Why does your personal brand matter?
- Is your personal brand happy?
- Unique selling proposition: what sets you apart from other lawyers
- Visual branding
- Marketing materials
- Networking your personal brand
- Communication and your personal brand