The science of persuasion : a litigator's guide to juror decision-making /

"Persuasion is a deliberate effort to change a person's attitude. The ability to persuade is dependant on several things, including the speaker's credibility and likeability, understanding the audience, and how the message is framed. The ability to persuade comes naturally to some peo...

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Bibliographic Details
Main Author: Bradshaw, Brad
Corporate Author: American Bar Association. Section of Criminal Justice
Format: Book
Published: Chicago, Illinois : American Bar Association, Criminal Justice Section, [2014]
Edition:Second edition
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Third Floor

Holdings details from Third Floor
Call Number: KF8972 .B73 2014