The science of persuasion : a litigator's guide to juror decision-making /
"Persuasion is a deliberate effort to change a person's attitude. The ability to persuade is dependant on several things, including the speaker's credibility and likeability, understanding the audience, and how the message is framed. The ability to persuade comes naturally to some peo...
Chicago, Illinois :
American Bar Association, Criminal Justice Section,
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