The science of persuasion : a litigator's guide to juror decision-making /

"Persuasion is a deliberate effort to change a person's attitude. The ability to persuade is dependant on several things, including the speaker's credibility and likeability, understanding the audience, and how the message is framed. The ability to persuade comes naturally to some peo...

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Bibliographic Details
Main Author: Bradshaw, Brad
Corporate Author: American Bar Association. Section of Criminal Justice
Format: Book
Language:English
Published: Chicago, Illinois : American Bar Association, Criminal Justice Section, [2014]
Edition:Second edition
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001 871536766
003 OCoLC
005 20181025110946.0
008 140304s2014 iluk b 001 0 eng
010 |a 2014008459 
020 |a 9781627225359 
020 |a 1627225358 
040 |a DLC  |b eng  |e rda  |c DLC  |d YDX  |d YDXCP  |d WCL  |d GZL  |d LXL  |d TXQ  |d OCLCF  |d BTCTA  |d BDX  |d CDX  |d OCLCO  |d CUH  |d LRP  |d OCLCQ 
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049 |a VLAM 
050 0 0 |a KF8972  |b .B73 2014 
100 1 |a Bradshaw, Brad, 
245 1 4 |a The science of persuasion :  |b a litigator's guide to juror decision-making /  |c Brad Bradshaw, Ph. D. ; foreword by Mark Modlin 
250 |a Second edition 
260 |a Chicago, Illinois :  |b American Bar Association, Criminal Justice Section,  |c [2014] 
300 |a xvii, 339 pages :  |b forms ;  |c 23 cm 
500 |a Includes index 
505 0 |a Principles in persuasion -- Preparing for trial -- Witness preparation -- Voir Dire -- Opening statements -- Evidence -- Closing arguments -- Deliberations -- Putting it into practice 
520 |a "Persuasion is a deliberate effort to change a person's attitude. The ability to persuade is dependant on several things, including the speaker's credibility and likeability, understanding the audience, and how the message is framed. The ability to persuade comes naturally to some people and is completely foreign to others. But regardless of where you fall on that spectrum, understanding the principles of persuasion will increase your ability to persuade - and your ability to sway a jury in your client's favor. The Science of Persuasion is your thorough guide to the way jurors make decisions, and how you can use that knowledge to convince them that your story of a case is the correct version. The author - who holds a Ph. D in psychology, for which he researched persuasion and juror decision-making - walks you though every stage of the trial and offers comprehensive information on what jurors are thinking when, and how to influence them in the most effective ways. Chapters include: principles in persuasion; preparing for trial; witness preparation; voir dire; opening statements; evidence; closing arguments; deliberations; putting it into practice. The book was written for law students, experienced litigators; and everyone in between who needs to understand the most effective ways to convince a jury, and includes extensive sample voir dire questions, opening and closing statements, and fact patterns"--Unedited summary from book cover 
650 0 |a Jury  |z United States  |x Decision making 
650 0 |a Trial practice  |z United States  |x Psychological aspects 
650 0 |a Forensic oratory  |x Psychological aspects 
650 0 |a Persuasion (Psychology) 
710 2 |a American Bar Association.  |b Section of Criminal Justice 
907 |a .b2220519 
998 |a third 
999 |c 106262 
852 |a Law Library  |b Third Floor  |h KF8972 .B73 2014  |p 33940003714100