Attorney and law firm guide to the business of law : planning and operating for survival and growth /

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Bibliographic Details
Main Author: Poll, Edward
Format: Book
Language:English
Published: Chicago, Illinois : American Bar Association, [2014]
Edition:Third edition
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Table of Contents:
  • Law is a business
  • First steps in starting a new practice : initial checklist
  • The planning process
  • Setting goals
  • Creating the marketing plan
  • A solo and small-firm practitioner's marketing renaissance
  • Using the Internet to market your legal services
  • Using social media to market yourself
  • Using business cards, stationery, and print media to support rainmaking goals
  • Branding
  • Rules for improving client relations
  • Listening to clients
  • Creating the financial plan
  • Methods of determining revenue
  • Pricing legal services
  • The billing process
  • Credit and collections
  • Banks and loans
  • Equipment lease financing
  • Risk management for lawyers
  • Client trust accounting the easy way-with QuickBooks
  • Improving your bottom line
  • Playing the slow economy game
  • Hire is not a "four-letter word"
  • The law office as equal opportunity employer : rights, risks, and responsibilities
  • Conducting effective performance appraisals in a law office setting
  • Preventing workplace harassment and retaliation in the law office
  • Should you hire an executive director?
  • Technology and the legal information age
  • Financial and ethical implications of technology
  • A checklist for moving your law firm
  • Your own island : opening a home-based practice
  • Case study : starting a family law practice
  • Overcoming stress in your legal career