Influence : the psychology of persuasion /

Dr. Robert Cialdini explains the psychology of why people say "yes"--And how to apply these understandings. You'll learn the six universal principles, how to use them to become a skilled persuader -- and how to defend yourself against them

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Bibliographic Details
Main Author: Cialdini, Robert B.
Format: Book
Language:English
Published: New York : Collins Business, 2007
Edition:Revised edition
Series:Collins business essentials
Subjects:
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Lower Level

Holdings details from Lower Level
Call Number: BF774 .C533 2007
On LoanDue: 4/19/2024 11:59:59 PM