Focus group methodology : principles and practices [ebook] /

"Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews and analyzing data to presenting the findings. It also includes discussions on cross-cultural and virtual focus group"--Back cover

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Bibliographic Details
Main Author: Liamputtong, Pranee, 1955-
Format: Online
Language:English
Published: Los Angeles : SAGE, 2011
Subjects:
Online Access:http://ezproxy.villanova.edu.ezp1.villanova.edu/login?URL=http://search.ebscohost.com.ezp1.villanova.edu/login.aspx?direct=true&db=nlebk&AN=683948&site=ehost-live&scope=site
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