%0 Book %E Dodds, Stuart J. T. %I American Bar Association %D 2017 %C Chicago, Illinois %G English %@ 9781634257435 %@ 163425743X %T Pricing on the front line %X "Pricing on the Front Line addresses the key challenges and opportunities encountered by professionals whose jobs have them working in a legal pricing capacity - whether within a law firm or a law department. A key component of this book is the contributions of a variety of leading experts in the legal pricing management field, providing an array of 'in the trenches' perspectives that further enhance the editor's four-step prescriptive approach first introduced in Smarter Pricing, Smarter Profit. Topics include: how to set up a pricing function; how best to tailor the pricing function to a law firm's (or law department/organization's) size, culture, and practice area; the challenges around gaining buy-in and changing behavior within a law firm; the challenges around defining and demonstrating value, and how best to measure its impact. It is critical for those tasked with ensuring law firm profitability or law department cost-efficiency to understand what actions they, and their colleagues, can pragmatically take to help assess, manage, and enhance overall profitability within their respective organizations and make this role successful in their respective organizations. Pricing on the Front Line helps them do just that"--Unedited summary from book cover