LinkedIn marketing techniques for law and professional practices /
"2nd Edition expands on how to manage and finesse your personal brand on LinkedIn properly, and provide broad guidance to attorneys and certain financial professionals reading this book, to be aware you should further explore the details of ever-changing ethical and compliance guidelines in you...
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| Format: | Book |
| Language: | English |
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Chicago, Illinois :
American Bar Association, Solo, Small Firm and General Practice Division,
[2021]
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| Edition: | Second edition |
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Table of Contents:
- You are a brand : Yes, indeed
- Your LinkedIn profile : like a newspaper kiosk on a busy street corner
- Your network is your net worth : Invest in it
- Your past, present, and future rolled into your profile
- SEO keywords in your profile : the power of multivariable searches
- For dual professionals : multipreneurship tips
- Sharing updates : blip on others' mental radar screens
- Hashtags : a powerful way the right people will see your posts
- That algorithm! : Can't live with it; can't live without It!
- LinkedIn articles : publish or vanish
- Your banner : you in action in one glimpse
- Headshot considerations that work : look approachable
- Call on me, or contact me, ok?
- Your headline : better make it quite impressive
- Your about section is your elevator pitch with SEO punch
- Experience is your brand marketing : your past makes you who you are today
- Showcasing your publications : show us what you write, all right?
- Volunteer experience : why do you donate, sit on a board, offer pro-bono work?
- Organizations you belong to will add breadth to your profile
- Certifications : show them to authenticate your expertise
- Honors and awards : don't be shy
- Courses taken/teaching : continuing education is a two-way street
- Skills and endorsements : big impressions are made here
- Formal education : as a prerequisite; alumni search function
- Halpert's 2% rule on recommendations : proceed cautiously and ethically
- Give recommendations, please
- Additional information : nonwork interests; all work and no play is DULL
- Effective LinkedIn groups : membership and participation
- Your firm's LinkedIn page : it's not about you
- LinkedIn content : communicate with your personal learning network
- Who's checking you out and how to use this information
- How to say "no thanks" to a LinkedIn connection request
- Navigating your LinkedIn home page
- LinkedIn and your message : specifics for your industry
- The mighty LinkedIn help function
- Considerations on ways to connect
- Customize your public profile and be publicly amazing-er
- LinkedIn's mobile app : be a go-to person
- Ethical dos and don'ts for attorneys using LinkedIn
- Be found : a recruiter's viewpoint on LinkedIn strategy
- Connecting LinkedIn to your marketing plan
- Miscellany
- Pulling it together : the proper care and feeding of LinkedIn
- Parting thoughts to make you a greater LinkedIn success
- Thank yous
- Appendix 1: Emotional intelligence and LinkedIn : essential skillsets for professionals
- Appendix 2: Ikigai can guide you to develop and express WYDWYD