Marketing success stories /
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. :
Law Practice Management Section, American Bar Association,
c2004
|
| Edition: | 2nd ed |
| Subjects: | |
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| LEADER | 00000nam a22000008a 4500 | ||
|---|---|---|---|
| 001 | 56194823 | ||
| 003 | OCoLC | ||
| 005 | 20040902101107.0 | ||
| 008 | 040811s2004 ilu b 000 0 eng | ||
| 010 | |a 2004019039 | ||
| 020 | |a 1590312511 | ||
| 040 | |a DLC |c DLC | ||
| 042 | |a pcc | ||
| 043 | |a n-us--- | ||
| 049 | |a VLAM | ||
| 050 | 0 | 0 | |a KF316.5 |b .M38 2004 |
| 245 | 0 | 0 | |a Marketing success stories / |c [edited] by Hollis Hatfield Weishar, Joyce K. Smiley |
| 250 | |a 2nd ed | ||
| 260 | |a Chicago, Ill. : |b Law Practice Management Section, American Bar Association, |c c2004 | ||
| 300 | |a xvii, 211 p. ; |c 23 cm. | ||
| 500 | |a Rev. ed. of: Marketing success stories : personal interviews with 66 rainmakers / by Hollis Hatfield Weishar. c1997 | ||
| 504 | |a Includes bibliographical references | ||
| 505 | 0 | |a What we wish we could get from a law firm, or, How to make us fall in love again / Theodore L. Banks -- Developing "healthy" client relationships / Richard G. Cowart -- Nine practice development tips (with apologies to David Letterman) / Constantine Alexander -- Distinguish yourself / Brewster H. Jamieson -- The Million-dollar contract / James A. Durham -- The client pitch / Robert J. Smith -- Patience is a virtue / Erik J. Heels -- Using a bedside manner / Robert D. Rachlin -- Institutionalizing a niche practice / David J. Hatem -- Make yourself available to help inside counsel / John M. McCormack -- Clients for life / Charles A. Maddock -- Service, service, service / Charles C. Coulter -- The $5.95 client / Jonathan Bell -- Put clients first! / William C.Martucci -- The Archon Group's request-for-proposal experience / Ron K. Barger -- Do what you enjoy / Edna R.S. Alvarez -- The $64,000 question / John E. Schoonover -- The Field of dreams approach : Build it and they will come / Kevin R. Armbruster -- Marketing by reputation : The People's Law Firm / Edward Moriarity -- Finding your niche with yellow pages / K. William Gibson -- The Strength of Focusing on a Niche / Robert J. Conroy -- Corporate Representation Service : An affordable technique / Mark A. Robertson -- Ten steps to building a successful niche practice / Heidi McNeil Staudenmaier -- Find the right network, or, Build your own / Ginger D. Schröder -- Market your interests / Julie I. Fershtman -- Community involvement counts / Lowell E. Rothschild -- The ripple effect / Joel P. Bennett -- Building credibility with a do-it-yourself publishing program / Gregory H. Siskind -- Prospering from a positive reputation / Von S. Heinz -- More than just credibility / Terri Pepper Gavulic and Susan Raridon Lambreth -- Creating a boutique law firm / Kent M. Kasting -- Crossing state lines / Robert Blaine Holt -- Legal marketing as I've seen it / Tobin K. Clark -- Ten minutes a day to marketing success / Donna M. Killoughey -- Little things mean a lot / Jack S. Kennedy -- Effective cross-selling begins with an introduction / George B. Harris -- -- Solve the client's problem / Laurie Burt -- Teamwork culture / Michael M. Boone and Gregory R. Samuel -- Don't ignore the support staff! / Davis H. Carr -- The Two-hour commitment / Joseph H. Yastrow -- Avoiding the worst mistakes / Mindy G. Farber -- Everybody can make rain / Donna D. Fraiche -- Make rainmaking a priority / Ellisa Opstbaum Habbart -- Using client teams / Thomas K. Downs | |
| 650 | 0 | |a Lawyers |z United States |x Marketing | |
| 700 | 1 | |a Weishar, Hollis Hatfield | |
| 700 | 1 | |a Smiley, Joyce K | |
| 700 | 1 | |a Weishar, Hollis Hatfield. |t Marketing success stories | |
| 907 | |a .b1818880 | ||
| 998 | |a secnd | ||
| 999 | |c 68468 | ||
| 852 | |a Law Library |b Second Floor |h KF316.5 .M38 2004 |p 33940002570818 | ||