Marketing success stories /
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. :
Law Practice Management Section, American Bar Association,
c2004
|
| Edition: | 2nd ed |
| Subjects: | |
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Table of Contents:
- What we wish we could get from a law firm, or, How to make us fall in love again / Theodore L. Banks
- Developing "healthy" client relationships / Richard G. Cowart
- Nine practice development tips (with apologies to David Letterman) / Constantine Alexander
- Distinguish yourself / Brewster H. Jamieson
- The Million-dollar contract / James A. Durham
- The client pitch / Robert J. Smith
- Patience is a virtue / Erik J. Heels
- Using a bedside manner / Robert D. Rachlin
- Institutionalizing a niche practice / David J. Hatem
- Make yourself available to help inside counsel / John M. McCormack
- Clients for life / Charles A. Maddock
- Service, service, service / Charles C. Coulter
- The $5.95 client / Jonathan Bell
- Put clients first! / William C.Martucci
- The Archon Group's request-for-proposal experience / Ron K. Barger
- Do what you enjoy / Edna R.S. Alvarez
- The $64,000 question / John E. Schoonover
- The Field of dreams approach : Build it and they will come / Kevin R. Armbruster
- Marketing by reputation : The People's Law Firm / Edward Moriarity
- Finding your niche with yellow pages / K. William Gibson
- The Strength of Focusing on a Niche / Robert J. Conroy
- Corporate Representation Service : An affordable technique / Mark A. Robertson
- Ten steps to building a successful niche practice / Heidi McNeil Staudenmaier
- Find the right network, or, Build your own / Ginger D. Schröder
- Market your interests / Julie I. Fershtman
- Community involvement counts / Lowell E. Rothschild
- The ripple effect / Joel P. Bennett
- Building credibility with a do-it-yourself publishing program / Gregory H. Siskind
- Prospering from a positive reputation / Von S. Heinz
- More than just credibility / Terri Pepper Gavulic and Susan Raridon Lambreth
- Creating a boutique law firm / Kent M. Kasting
- Crossing state lines / Robert Blaine Holt
- Legal marketing as I've seen it / Tobin K. Clark
- Ten minutes a day to marketing success / Donna M. Killoughey
- Little things mean a lot / Jack S. Kennedy
- Effective cross-selling begins with an introduction / George B. Harris
- Solve the client's problem / Laurie Burt
- Teamwork culture / Michael M. Boone and Gregory R. Samuel
- Don't ignore the support staff! / Davis H. Carr
- The Two-hour commitment / Joseph H. Yastrow
- Avoiding the worst mistakes / Mindy G. Farber
- Everybody can make rain / Donna D. Fraiche
- Make rainmaking a priority / Ellisa Opstbaum Habbart
- Using client teams / Thomas K. Downs