Gut feelings : the intelligence of the unconscious /

Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why intuition is such a powerful decision-making too...

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Bibliographic Details
Main Author: Gigerenzer, Gerd
Format: Book
Language:English
Published: New York : Viking, c2007
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LEADER 01810cam a22002894a 4500
001 76786905
003 OCoLC
005 20071003030959.0
008 061108s2007 nyuab b 001 0 eng
010 |a 2006052810 
020 |a 9780670038633 
020 |a 0670038636 
040 |a DLC  |c DLC  |d BAKER  |d BTCTA  |d JED  |d C#P  |d UPZ  |d YDXCP  |d BUR 
049 |a VLAM 
050 0 0 |a BF315.5  |b .G54 2007 
100 1 |a Gigerenzer, Gerd 
245 1 0 |a Gut feelings :  |b the intelligence of the unconscious /  |c Gerd Gigerenzer 
260 |a New York :  |b Viking,  |c c2007 
300 |a 280 p. :  |b ill., map ;  |c 22 cm 
504 |a Includes bibliographical references (p. [251]-269) and index 
520 |a Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why intuition is such a powerful decision-making tool. Drawing on a decade of research, Gigerenzer demonstrates that gut feelings are actually the result of unconscious mental processes--processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these rules lies precisely in their difference from rational analysis--they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make, Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.--From publisher description 
650 0 |a Intuition 
650 0 |a Cognitive psychology 
907 |a .b1964604 
998 |a lower 
999 |c 81910 
852 |a Law Library  |b Lower Level  |h BF315.5 .G54 2007  |p 33940003827290