The lawyer's guide to marketing on the Internet /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Bar Association,
2007
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| Edition: | 3rd ed |
| Subjects: | |
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Table of Contents:
- Developing an Internet marketing plan 3
- Web site design issues
- Promotional content
- Informational content
- Navigational tools
- Interactive tools
- Choosing your web consultants
- E-mail marketing
- Weblogs and podcasts
- Web seminars and social networking sites
- Advertising and search engine optimization
- Measuring the results of your internet efforts
- The ethics of client development through technology