Super crunchers : why thinking-by-numbers is the new way to be smart /

Gone are the days of solely relying on intuition to make decisions. Today, number crunching affects your life in ways you might never imagine. Economist Ian Ayres shows how today's organizations are analyzing massive databases at lightning speed to provide greater insights into human behavior....

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Bibliographic Details
Main Author: Ayres, Ian
Format: Book
Published: New York : Bantam Books, 2007
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Call Number: HA29 .A88 2007