Social media for lawyers : the next frontier /
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| Format: | Book |
| Language: | English |
| Published: |
[Chicago, Ill.] :
ABA Law Practice Management Section,
c2010
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Table of Contents:
- An introduction to social media
- Why social media is gaining traction with lawyers
- Busting the legal profession's ten myths of social media
- The categories of social media platforms
- Choosing social media tools
- Goal : networking and building relationships
- Goal : locate information to support your areas of practice
- Goal : gain competitive intelligence and customer feedback
- Goal : showcase your expertise
- Goal : branding yourself or your law practice
- Goal : increasing SEO and improving the quality of leads
- Getting setting up
- Best practices
- Social media concerns unique to large firms and trial lawyers
- The ethics of social media
- The legal issues related to social media