Winning the jury's attention : presenting evidence from Voir Dire to closing /

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Bibliographic Details
Main Author: Cox, Trey
Format: Book
Language:English
Published: Chicago : American Bar Association, Section of Litigation ; First Chair Press, c2011
Edition:1st ed
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LEADER 00000cam a2200000 a 4500
001 731192599
003 OCoLC
005 20111209100222.0
008 110608s2011 ilu b 001 0 eng
010 |a 2011024574 
020 |a 9781616320683 (pbk. : alk. paper) 
020 |a 1616320680 (pbk. : alk. paper) 
040 |a DLC  |c DLC  |d WLL  |d YDXCP  |d BWX 
042 |a pcc 
049 |a VLAM 
050 0 0 |a KF8972  |b .C69 2011 
100 1 |a Cox, Trey 
245 1 0 |a Winning the jury's attention :  |b presenting evidence from Voir Dire to closing /  |c Trey Cox 
250 |a 1st ed 
260 |a Chicago :  |b American Bar Association, Section of Litigation ;  |b First Chair Press,  |c c2011 
300 |a x, 191 p. ;  |c 23 cm 
504 |a Includes bibliographical references and index 
505 0 |a Meet the "modern juror" -- Taking the voodoo out of voir dire -- The science of the brain as it relates to trial presentations -- A closer look at the seven principles -- The personal credibility principle : demonstrate competence, integrity, and efficiency to gain credibility -- What trial lawyers learn from actors -- Maintaining credibility through cross-examination -- The signaling principle : what's next and are we there yet? -- The segmentation principle : people learn better when information is presented in bite-sized segments -- The multimedia principle : people learn better from words and pictures than from words alone -- The coherence principle : people learn better when extraneous material is excluded -- Stickiness principle : how to make an idea stick -- The jolt principle : periodically jolt your jury so they do not bolt -- Arming your jurors for the "final argument" 
650 0 |a Jury  |z United States 
907 |a .b2152411 
998 |a third 
999 |c 99984 
852 |a Law Library  |b Third Floor  |h KF8972 .C69 2011  |p 33940004120695