Winning the jury's attention : presenting evidence from Voir Dire to closing /

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Bibliographic Details
Main Author: Cox, Trey
Format: Book
Published: Chicago : American Bar Association, Section of Litigation ; First Chair Press, c2011
Edition:1st ed
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Table of Contents:
  • Meet the "modern juror"
  • Taking the voodoo out of voir dire
  • The science of the brain as it relates to trial presentations
  • A closer look at the seven principles
  • The personal credibility principle : demonstrate competence, integrity, and efficiency to gain credibility
  • What trial lawyers learn from actors
  • Maintaining credibility through cross-examination
  • The signaling principle : what's next and are we there yet?
  • The segmentation principle : people learn better when information is presented in bite-sized segments
  • The multimedia principle : people learn better from words and pictures than from words alone
  • The coherence principle : people learn better when extraneous material is excluded
  • Stickiness principle : how to make an idea stick
  • The jolt principle : periodically jolt your jury so they do not bolt
  • Arming your jurors for the "final argument"