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  1. 141

    The new CFO financial leadership manual / by Bragg, Steven M., ProQuest Ebook Subscriptions

    Published: Wiley, 2011
    Table of Contents: “…CFO's Place in the Corporation -- Financial Strategy -- Tax Strategy -- Information Technology Strategy -- Accounting. …”
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    Blog rules : a business guide to managing policy, public relations, and legal issues / by Flynn, Nancy, 1956-, PALCI EBSCO books

    Table of Contents: “…-- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q & A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q & A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies.…”
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