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Zeitschrift für Planung & Unternehmenssteuerung
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2
Toolbox for marketing and management : creative concepts, forecasting methods, and analytical instruments /
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3
From Industry 4.0 to business model 4.0 : opportunities of the digital transformation /
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4
Trend management : how to effectively use trend-knowledge in your company /
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5
Social -- local -- mobile : the future of location-based services /
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6
Lean management : introduction and in-depth study of Japanese management philosophy /
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7
Intercultural mediation and conflict management training : a guide for professionals and academics /
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8
The corporate newsroom : steering companies efficiently through communication /
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9
Managing business family dynasties : between family, organisation, and network /
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10
Many worlds, one life : a remarkable journey from farmhouse to the global stage /
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11
Value stream design the way towards a lean factory /
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12
Brand growth barriers identify, understand, and overcome them /
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13
Performance in professional service firms
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14
Innovation management by promoting the informal artistic, experience-based, playful /
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15
Cruise management information and decision support systems /
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18
Value-oriented risk management of insurance companies /
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Business relationship management and marketing : mastering business markets /
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