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Toolbox for marketing and management : creative concepts, forecasting methods, and analytical instruments /
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Process innovation in the global fashion industry /
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Lead markets in age-based innovations : demographic change and internationally successful innovations /
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6
Boundary spanning elements and the marketing function in organizations : concepts and empirical studies /
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7
The customer is not always right? marketing orientations in a dynamic business world : proceedings of the 2011 World Marketing Congress /
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8
User innovators in the silver market : an empirical study among camping tourists /
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9
Fundamentals of business-to-business marketing : mastering business markets /
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10
Value chain marketing : a marketing strategy to overcome immediate customer innovation resistance /
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11
Sustainable operations management : advances in strategy and methodology /
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12
Rethinking luxury fashion : the role of cultural intelligence in creative strategy /
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13
Eurasian Business Perspectives Proceedings of the 29th Eurasia Business and Economics Society Conference /
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14
Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era /
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15
The future of service post-COVID-19 pandemic.
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The future of service post-COVID-19 pandemic.
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17
Salesforce architect's handbook : a comprehensive end-to-end solutions guide /
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18
Goliath strikes back : how traditional retailers are winning back customers from ecommerce startups /
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19
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda /
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20
Sustainable Businesses in Developing Economies : Socio-Economic and Governance Perspectives.
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