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Measurement and research methods in international marketing /
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Business-to-business marketing management : strategies, cases, and solutions /
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Kids and retailing, future trends. children in their retail context /
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Storytelling-case archetype decoding and assignment manual (SCADAM) /
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Marketing strategies and practices in the contemporary environment /
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Back where we belong - marketing as the organization's core strategy /
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Innovation and Strategy.
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Improving the marriage of modeling and theory for accurate forecasts of outcomes /
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Regional integration in Latin America : dynamics of the Pacific Alliance /
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Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists /
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Multinational corporations and organization theory : post millennium perspectives /
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A focus on consumer behaviours and experiences in an online shopping environment.
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19
The branding of tourist destinations : theoretical and empirical insights /
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20
Data-driven marketing content : a practical guide /
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