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Measurement and research methods in international marketing /
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3
Storytelling-case archetype decoding and assignment manual (SCADAM) /
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4
Marketing strategies and practices in the contemporary environment /
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5
Back where we belong - marketing as the organization's core strategy /
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6
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7
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8
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Tourism-marketing performance metrics and usefulness auditing of destination websites
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10
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Improving the marriage of modeling and theory for accurate forecasts of outcomes /
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12
Machine learning and artificial intelligence in marketing and sales : essential reference for practitioners and data scientists /
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13
The branding of tourist destinations : theoretical and empirical insights /
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14
Data-driven marketing content : a practical guide /
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15
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16
Advanced Issues in the Economics of Emerging Markets /
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17
Building tourism knowledge through quantitative analysis the legacy of Josef Mazanec /
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