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Measurement and research methods in international marketing /
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3
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5
Business-to-business marketing management : strategies, cases, and solutions /
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6
Kids and retailing, future trends. children in their retail context /
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7
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8
Storytelling-case archetype decoding and assignment manual (SCADAM) /
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9
Marketing strategies and practices in the contemporary environment /
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10
Back where we belong - marketing as the organization's core strategy /
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11
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12
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13
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14
Tourism-marketing performance metrics and usefulness auditing of destination websites
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15
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16
Improving the marriage of modeling and theory for accurate forecasts of outcomes /
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17
Regional integration in Latin America : dynamics of the Pacific Alliance /
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18
Multinational corporations and organization theory : post millennium perspectives /
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19
A focus on consumer behaviours and experiences in an online shopping environment.
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20
The branding of tourist destinations : theoretical and empirical insights /
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