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Measurement and research methods in international marketing /
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Business-to-business marketing management : strategies, cases, and solutions /
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Kids and retailing, future trends. children in their retail context /
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Innovation and Strategy.
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Improving the marriage of modeling and theory for accurate forecasts of outcomes /
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10
Regional integration in Latin America : dynamics of the Pacific Alliance /
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Multinational corporations and organization theory : post millennium perspectives /
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12
A focus on consumer behaviours and experiences in an online shopping environment.
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13
Data-driven marketing content : a practical guide /
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14
The new Silk road leads through the Arab Peninsula : mastering global business and innovation /
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15
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Corporate ethics for turbulent markets : the market context of executive decisions /
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18
Genes, climate, and consumption culture : connecting the dots /
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19
The future of corporate universities : how your company can benefit from value and performance-driven organisational development /
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20
Market research methods in the sports industry /
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