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Storytelling-case archetype decoding and assignment manual (SCADAM) /
“…Emerald,…”
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3
A focus on consumer behaviours and experiences in an online shopping environment.
“…Emerald Publishing,…”
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4
New perspectives on critical marketing and consumer society /
“…Emerald Publishing,…”
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5
Managing Customer Experiences in an Omnichannel World Melody of Online and Offline Environments in the Customer Journey.
“…Emerald Publishing Limited,…”
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6
The business of choice : how human instinct influences everyone's decisions /
“…Emerald Publishing Limited,…”
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7
Experiential Approach to Consumer Decision Making
“…Emerald Publishing Limited,…”
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8
The Machine Age of Customer Insight / edited by Martin Einhorn, Michael Löffler, Emanuel de Bellis, Andreas Herrmann, Pia Burghartz.
“…Emerald Publishing Limited,…”
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