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Improving the marriage of modeling and theory for accurate forecasts of outcomes /
“…Emerald Publishing,…”
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3
Data-driven marketing content : a practical guide /
“…Emerald Publishing,…”
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4
Strategic Marketing Management in Asia: Case Studies and Lessons Across Industries
“…Emerald Publishing Limited…”
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5
Mastering market analytics : business metricspractice and application /
“…Emerald Publishing Limited,…”
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Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method /
“…Emerald Publishing Limited,…”
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8
Bottom of the pyramid marketing : making, shaping and developing BOP markets /
“…Emerald Publishing Limited,…”
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JOURNAL OF HISTORICAL RESEARCH IN MARKETING : australian marketing history, volume 3.
“…EMERALD Group PUBL,…”
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11
Marketing in and for a sustainable society /
“…Emerald Group Publishing Limited,…”
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12
New perspectives in luxury branding.
“…Emerald Group Publishing Limited,…”
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13
Strategic marketing : new horizons in theory and research /
“…Emerald Group Publishing Limited,…”
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