Embrace your ignorance / by Schrage, Michael, Safari Books Online, Massachusetts Institute of Technology

Subjects: “…Consumers' preferences Research.…”
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Managing customers as investments : the strategic value of customers in the long run / by Gupta, Sunil, 1958-

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Health care, the market and consumer choice / by Enthoven, Alain C., 1930-

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Shopper behavior at the point of purchase : drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice / by Schmidt, Toni, 1981-, ProQuest Ebook Subscriptions

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Choosing what I want versus rejecting what I don't want : an application of decision framing to product option choice decisions / by Park, C. Whan, Marketing Science Institute

Subjects: “…Consumers' preferences.…”

Managing Customers as Investments The Strategic Value of Customers in the Long Run / by Gupta, Sunil, Lehmann, Donald, Safari, an O'Reilly Media Company, Safari Books Online

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Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market / by Krentzel, Georg August, ProQuest (Firm)

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Who's buying by age / by ProQuest Ebook Subscriptions, New Strategist Publications, Inc

Subjects: “…Consumers' preferences United States Statistics.…”
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Business analytics for sales and marketing managers how to compete in the information age / by Laursen, Gert H. N., ProQuest Ebook Subscriptions, ProQuest (Firm)

Subjects: “…Consumers' preferences Research.…”
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Buying styles simple lessons for selling the way your customer buys / by Wilkinson, Michael, 1957-, ProQuest Ebook Subscriptions, ProQuest (Firm)

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Experimental auctions : methods and applications in economic and marketing research / by Lusk, Jayson

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Tourismus in der Marktwirtschaft : Ordnungspolitik der Tourismusmärkte. by Bochert, Ralf, ProQuest Ebook Subscriptions

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Choice computing : machine learning and systemic economics for choosing / by Kulkarni, Parag

Subjects: “…Consumers' preferences Data processing.…”
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A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan / by Papadopoulos, N. G. (Nicolas G.), 1946-, IKON Research Group, Marketing Science Institute

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Towards a system for monitoring brand health from store scanner data / by Bhattacharya, C. B.

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Interpreting consumer choice : the behavioral perspective model / by Foxall, G. R.

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Conquering consumerspace marketing strategies for a branded world / by Solomon, Michael R., ProQuest Ebook Subscriptions, ProQuest (Firm)

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The satisfied customer : winners and losers in the battle for buyer preference / by Fornell, Claes

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HEC Symposium on Advances in Choice Theory / by HEC Symposium on Advances in Choice Theory Jouy-en-Josas, France, Groupe HEC (France), Marketing Science Institute

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Variety for sale : mass customization or mass confusion? / by Huffman, Cynthia, Marketing Science Institute

Subjects: “…Consumers' preferences.…”