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Divining desire : focus groups and the culture of consultation /
Table of Contents: “…Introduction: Dichter's egg -- The birth of the focus group -- "The snowball interview": the focus group comes to Madison Avenue -- "King Consumer": market research is attacked--and industry responds -- Viper, fool, or expert?…”
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2
William Greaves : filmmaking as mission /
Table of Contents: “…Murphy -- Pugilism and performance : the 'psych-games' of William Greaves and Muhammad Ali / Alexander Johnston -- Black journal : a few notes from the executive producer / William Greaves -- Madison Avenues will be of no help / William Greaves -- Black journal : a personal look backward / St. …”
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