Showing 1 - 3 results of 3 for search '"Madison Avenue"', query time: 0.06s Refine Results
  1. 1

    Divining desire : focus groups and the culture of consultation / by Featherstone, Liza, JSTOR

    Published: OR Books, 2017
    Table of Contents: “…Introduction: Dichter's egg -- The birth of the focus group -- "The snowball interview": the focus group comes to Madison Avenue -- "King Consumer": market research is attacked--and industry responds -- Viper, fool, or expert?…”
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  2. 2

    William Greaves : filmmaking as mission / by JSTOR

    Published: Columbia University Press, 2021
    Table of Contents: “…Murphy -- Pugilism and performance : the 'psych-games' of William Greaves and Muhammad Ali / Alexander Johnston -- Black journal : a few notes from the executive producer / William Greaves -- Madison Avenues will be of no help / William Greaves -- Black journal : a personal look backward / St. …”
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  3. 3