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Physicist on Madison Avenue
Table of Contents: “…Cover ; Contents ; 1. A Physicist on Madison Avenue…”
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Preacher : David H.C. Read's sermons at Madison Avenue Presbyterian Church /
“…Read's sermons at Madison Avenue Presbyterian Church…”
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Marketing intelligent design : law and the creationist agenda /
Table of Contents: “…Designing design -- Big D and manufactured paradigm shifts -- The law and intelligent design -- Theistic evolution -- Dawkins's dilemma -- No intelligence allowed or no intelligible science? -- The Madison Avenue approach to law and science.…”
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Putting on appearances : gender and advertising /
Table of Contents: “…Madison Avenue : method and madness -- The voices of authority -- The self observed -- Sex and romance -- Beauty status, social status -- The geography of beauty -- Woman in a man's world -- The accursed portion -- Beauty rituals -- A gentleman and a consumer.…”
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The cult of creativity : a surprisingly recent history /
Table of Contents: “…Introduction -- Between the commonplace and the sublime -- The birth of brainstorming -- Creativity as self-actualization -- Synectics at the shoe -- The creative child -- Revolution on Madison Avenue -- Creativity is dead... -- From progress to creativity -- Long live creativity -- Conclusion: What is to be done?…”
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McLuhan : a guide for the perplexed /
Table of Contents: “…Background, context, definitions, and-- stumbling blocks -- Literary links -- From Madison, Wisconsin to Madison Avenue: The mechanical bride and her electrical brood -- From media as political forms to Understanding media -- McLuhan's tool box: From Through the vanishing point to Laws of media -- Using McLuhan's tools.…”
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McLuhan a guide for the perplexed /
Table of Contents: “…Background, context, definitions, and-- stumbling blocks -- Literary links -- From Madison, Wisconsin to Madison Avenue: The mechanical bride and her electrical brood -- From media as political forms to Understanding media -- McLuhan's tool box: From Through the vanishing point to Laws of media -- Using McLuhan's tools.…”
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William Marsh Rice and his institute the centennial edition /
Table of Contents: “…The early years -- The war years and their sequel -- Plans for the institute -- Murder on Madison Avenue -- Appendix 1. Charter of incorporation of the William M. …”
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Divining desire : focus groups and the culture of consultation /
Table of Contents: “…Introduction: Dichter's egg -- The birth of the focus group -- "The snowball interview": the focus group comes to Madison Avenue -- "King Consumer": market research is attacked--and industry responds -- Viper, fool, or expert?…”
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