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Marketing intelligent design : law and the creationist agenda /
Table of Contents: “…Designing design -- Big D and manufactured paradigm shifts -- The law and intelligent design -- Theistic evolution -- Dawkins's dilemma -- No intelligence allowed or no intelligible science? -- The Madison Avenue approach to law and science.…”
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Putting on appearances : gender and advertising /
Table of Contents: “…Madison Avenue : method and madness -- The voices of authority -- The self observed -- Sex and romance -- Beauty status, social status -- The geography of beauty -- Woman in a man's world -- The accursed portion -- Beauty rituals -- A gentleman and a consumer.…”
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The cult of creativity : a surprisingly recent history /
Table of Contents: “…Introduction -- Between the commonplace and the sublime -- The birth of brainstorming -- Creativity as self-actualization -- Synectics at the shoe -- The creative child -- Revolution on Madison Avenue -- Creativity is dead... -- From progress to creativity -- Long live creativity -- Conclusion: What is to be done?…”
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Divining desire : focus groups and the culture of consultation /
Table of Contents: “…Introduction: Dichter's egg -- The birth of the focus group -- "The snowball interview": the focus group comes to Madison Avenue -- "King Consumer": market research is attacked--and industry responds -- Viper, fool, or expert?…”
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Black enterprise titans of the B.E. 100s : black CEOs who redefined and conquered American business /
Table of Contents: “…Lewis: UniWorld group, inc.: Mr. Madison Avenue -- Mel Farr, Sr.: Mel Farr automotive group, inc.: the superstar -- Emma C. …”
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Black enterprise titans of the B.E. 100s : black CEOs who redefined and conquered American business /
Table of Contents: “…Lewis: Uniworld Group, Inc.: Mr. Madison Avenue -- 6 -- Mel Farr, Sr.: Mel Farr, Automotive Group, Inc.: The Superstar -- 7 -- Emma C. …”
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Constructing presidential legacy : how we remember the American president /
Table of Contents: “…Intro -- Acknowledgments -- Contributors -- An introduction to presidential legacy -- 1 Presidential temples: America's presidential libraries and centers from the 1930s to today -- 2 Presidential legacy: A literary problem -- 3 Pennsylvania Avenue meets Madison Avenue: The White House and commercial advertising -- 4 Eisenhower's Farewell Address in history and memory -- 5 Pageantry, performance, and statecraft: Diplomacy and the presidential image -- 6 "You've got to decide how you want history to remember you": The legacy of Lyndon B. …”
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