Lights, camera, Madison Avenue : the golden age of advertising / by Naud, Robert, 1931-, PALCI EBSCO books

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Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / by Villamora, Grace Avellana, PALCI EBSCO books

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Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / by Tomes, Nancy, 1952-

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Putting on appearances : gender and advertising / by Barthel-Bouchier, Diane L., 1949-

Table of Contents: “…Madison Avenue : method and madness -- The voices of authority -- The self observed -- Sex and romance -- Beauty status, social status -- The geography of beauty -- Woman in a man's world -- The accursed portion -- Beauty rituals -- A gentleman and a consumer.…”
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Divining desire : focus groups and the culture of consultation / by Featherstone, Liza, JSTOR

Table of Contents: “…Introduction: Dichter's egg -- The birth of the focus group -- "The snowball interview": the focus group comes to Madison Avenue -- "King Consumer": market research is attacked--and industry responds -- Viper, fool, or expert?…”
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Black enterprise titans of the B.E. 100s : black CEOs who redefined and conquered American business / by Dingle, Derek T., EBSCOhost books

Table of Contents: “…Lewis: Uniworld Group, Inc.: Mr. Madison Avenue -- 6 -- Mel Farr, Sr.: Mel Farr, Automotive Group, Inc.: The Superstar -- 7 -- Emma C. …”
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Pressure makes diamonds : becoming the woman I pretended to be / by Graves, Valerie (Advertising executive), PALCI EBSCO books

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