Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / by Villamora, Grace Avellana, PALCI EBSCO books

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Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / by Villamora, Grace Avellana

Divining desire : focus groups and the culture of consultation / by Featherstone, Liza, JSTOR

Table of Contents: “…Introduction: Dichter's egg -- The birth of the focus group -- "The snowball interview": the focus group comes to Madison Avenue -- "King Consumer": market research is attacked--and industry responds -- Viper, fool, or expert?…”
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