Mythmaking on Madison Avenue : how advertisers apply the power of myth & symbolism to create leadership brands / by Randazzo, Sal

Divining desire : focus groups and the culture of consultation / by Featherstone, Liza, JSTOR

Table of Contents: “…Introduction: Dichter's egg -- The birth of the focus group -- "The snowball interview": the focus group comes to Madison Avenue -- "King Consumer": market research is attacked--and industry responds -- Viper, fool, or expert?…”
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Mambo montage : the Latinization of New York /

Table of Contents: “…The Latin Side of Madison Avenue: Marketing and the Language that Makes Us "Hispanics" /…”

De passion a poison. Comment les drogues ont faconne le monde moderne - Format de poche by David T. Courtwright, Courtwright, ProQuest Ebook Subscriptions

Table of Contents: “…La parabole du grain de moutarde -- Promenade sur Madison Avenue -- Continuer à fumer -- McMonde -- Chapitre 7 -- Les opiums du peuple -- Prisonniers de l'engrenage du travail -- Animaux et armées -- Drogues et prostitution -- Troc et esclaves -- Chapitre 8 -- Taxes et contrebande -- Les types de taxation -- La dépendance aux taxes -- Les hauts et les bas du problème -- Quand « élevé » devient-il « trop élevé » ? …”
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Mambo montage : the Latinization of New York /

Table of Contents: “…The Latin side of Madison Avenue : marketing and the language that makes us "Hispanics" / Arlene D́avila ; Eating in Cuban / Lisa Maya Knauer ; Taking "class" into account : dance, the studio, and Latino culture / Karen Backstein ; Deceptive solidity : public signs, civic inclusion, and language rights in New York City (and beyond) / Vilma Santiago-Irizarry.…”
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Elvis's army : Cold War GIs and the atomic battlefield / by Linn, Brian McAllister, PALCI EBSCO books

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