Showing 1 - 20 results of 255 for search '"Minorities"', query time: 0.11s Refine Results
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    Minority marketing : research perspectives for the 1990s : proceedings of the 1993 Minority Marketing Congress / by Minority Marketing Conference Long Beach, Miss., SpringerLink (Online service)

    Published: Springer, 2015
    Table of Contents: “…Foreword -- Preface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation -- An Assessment of the Impact of Racially Homogeneous Reference Groups on Strength of Ethnic Affiliation for Black Customers -- Initial Impressions in the Retail Buyer-Seller Dyad -- The Effects of Ethnicity and Income on the Reported Importance of Selected Retail Store Evaluative Criteria -- Promoting to Minorities -- Media Usage and the Buying Behavior of Hispanics -- The Impact of Promotional Offers on the African American Customer -- Uptown Cigarettes -- An Empirical Investigation of the Impact of Viewers? …”
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    Online Conference Proceeding Book
  2. 2

    Minority marketing : issues and prospects - Proceedings of the 1987 Minority Marketing Congress, Greensboro, North Carolina, November 12-14, 1987 / by Minority Marketing Congress Greensboro, N.C., SpringerLink (Online service)

    Published: Springer, 2015
    Table of Contents: “…Foreword -- Plenary Session -- Issues in Methodology -- Consumer Behavior, -- Minorities and Advertising and Promotion -- Minority Enterprises.…”
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    Online Conference Proceeding Book
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    Ethnic groups in the city; culture, institutions, and power by Conference on Ethnic Communities of Greater Detroit Detroit

    Published: Heath Lexington Books 1971
    Subjects: “…Minorities United States Congresses.…”
    Conference Proceeding Book
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    Colloquy on Minority Males in Science, Technology, Engineering, and Mathematics / by Colloquy on Minority Males in Science, Technology, Engineering, and Mathematics Baltimore, Md., PALCI EBSCO books, National Academy of Engineering

    Published: National Academies Press, 2012
    Table of Contents: “…Introduction -- Opening plenary -- Breakout session 1: focus on research populations of minority males by race and ethnicity -- Day 2 plenary -- Breakout session 2: discussions of theoretical frameworks -- Breakout session 3: discussions of potential research methodologies -- Plenary: possible NSF solicitation supporting research on minority males in STEM -- Enlisting research support from private foundations -- Closing plenary: looking to the future-other topics to consider -- Evaluation of the colloquy.…”
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    Online Conference Proceeding Book
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    America becoming : racial trends and their consequences / by National Research Council (U.S.). Commission on Behavioral and Social Sciences and Education, Research Conference on Racial Trends in the United States

    Published: National Academy Press, 2001
    Subjects: “…Minorities United States Social conditions Research Congresses.…”
    Conference Proceeding Book
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