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The future of competition : co-creating unique value with customers /
by
Prahalad, C. K.
,
Ramaswamy, Venkatram
,
EBSCOhost books
Published:
Harvard Business Press,
2004
Call Number:
HD41 .P73 2004
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The co-creation paradigm /
by
Ramaswamy, Venkatram
,
Ozcan, Kerimcan, 1971-
,
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Published:
Stanford University Press,
2014
Call Number:
HF5415.5 .R363 2014
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Ramaswamy, Venkatram
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Ozcan, Kerimcan, 1971-
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Prahalad, C. K.
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