Shakespeare, Einstein, and the bottom line : the marketing of higher education / by Kirp, David L., PALCI EBSCO books

Table of Contents: “…Introduction : the new U -- This little student went to market -- Nietzsche's niche : the University of Chicago -- Benjamin Rush's "brat" : Dickinson College -- Star wars : New York University -- The dead hand of precedent : New York Law School -- Kafka was an optimist : the University of Southern California and the University of Michigan -- Mr. …”
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Hoxie : the First Stand. by University of Memphis, California Newsreel (Firm), Academic Video Online

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