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DVLA - one of the UK's biggest online retailers: a multichannel story.
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Models for strategic change: an overview from strategic management.
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Making multichannel change work ; realizing the potential gain.
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Laying the foundations for multichannel marketing through CRM strategy.
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Creative sport marketing communications - the case of Atletico de Madrid.
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Trade-up and trade-down: models for capturing change in consideration set.
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Convergence of media and mobile: the power of mobile marketing and the maturing mobile channel.
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