Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques / by Grigsby, Mike, PALCI EBSCO books

Table of Contents: “…; Surviving the Big Data panic; Big Data analytics; Conclusion; 05 Understanding and estimating demand; Introduction; Business objective; Using ordinary regression to estimate demand; Properties of estimators; A note on time series data: autocorrelation; Dummy variables; Business case; Conclusion; 06 Price elasticity and discounts; Introduction to elasticity; Modelling elasticity.…”
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The winter is over : writings on transformation denied, 1989--1995 / by Negri, Antonio, 1933-