Table of Contents:
“…Lenovo's Determined Push to Become the Market Leader in IndiaHaier's Attempt to Make Up for Its Late Start in India; Lessons from Chinese Companies' Journeys in India; Chapter 8: A China Roadmap for Indian Companies; Think Global, Not Just In-China-for-China; Risk-Proofing Your China Strategy; Deciding Whether to Partner or Not; Managing Relationships with the Government; Building Product and Institutional Brands; Managing Talent; Treating Your China Journey as a Learning Process; Notes; About the Authors; Index; More from
Wiley.…”
Call Number: HD2899
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