The luxury strategy break the rules of marketing to build luxury brands /

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Bibliographic Details
Main Author: Kapferer, Jean-Noël
Corporate Author: Ebook Central
Other Authors: Bastien, Vincent
Format: Online Book
Language:English
Published: Kogan Page, 2012
Edition:2nd ed.
Subjects:
Online Access:https://ebookcentral.proquest.com/lib/villanova-ebooks/detail.action?docID=1000330
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Description
Physical Description:1 online resource.
ISBN:9780749464929 (electronic bk.)
0749464925 (electronic bk.)
9780749464912