Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers /

Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers /

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Bibliographic Details
Main Author: Tomes, Nancy, 1952- (Author)
Format: Online Book
Language:English
Published: The University of North Carolina Press, 2016
Series:Studies in social medicine.
Subjects:
Umschulungswerkstätten für Siedler und Auswanderer Bitterfeld gnd
Consumer-driven health care United States History.
Medical care United States History.
Medicine United States Marketing History.
BUSINESS & ECONOMICS Insurance Risk Assessment & Management. bisacsh
HISTORY United States 20th Century. bisacsh
Consumer-driven health care. fast (OCoLC)fst01744687
Medical care. fast (OCoLC)fst01013753
Medicine Marketing. fast (OCoLC)fst01014996
Medizin gnd
Gesundheitswesen gnd
Arzneimittel gnd
Konsumgesellschaft gnd
Werbung gnd
Patient gnd
Delivery of Health Care history.
Marketing of Health Services history.
History, 20th Century.
Community Participation history.
United States. fast (OCoLC)fst01204155
United States.
Electronic books.
History. fast (OCoLC)fst01411628
Online Access:http://ezproxy.villanova.edu/login?URL=http://www.jstor.org/stable/10.5149/9781469622781_tomes
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Description
Physical Description:1 online resource (xviii, 538 pages) : illustrations.
ISBN:9781469622798
1469622793
9781469622781
1469622785
9781469622774

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