Advertising at war : business, consumers, and government in the 1940s /
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Format: | Online Book |
Language: | English |
Published: |
University of Illinois Press,
2012
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Series: | History of communication. |
Subjects: | |
Online Access: | http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=569530 |
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Table of Contents:
- Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council.