Investigating audiences /

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Main Author: Ruddock, Andy
Corporate Author: Sage Knowledge
Format: Online Book
Language:English
Published: Sage, 2007
Subjects:
Online Access:http://ezproxy.villanova.edu/login?URL=http://sk.sagepub.com/books/investigating-audiences
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author_facet Ruddock, Andy
Sage Knowledge
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illustrated Not Illustrated
institution Villanova University
isbn 9781848607484
1848607482
9781412922692
1412922690
9781412922708
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9781446213766
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language English
last_indexed 2019-01-31T10:05:10Z
oclc_num 313803897
physical 1 online resource (185 pages)
publishDate 2007
publisher Sage,
record_format marc
spelling Ruddock, Andy.
Investigating audiences / Andy Ruddock.
Los Angeles : Sage, 2007.
1 online resource (185 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Includes bibliographical references (pages 167-182) and index.
Electronic access restricted to Villanova University patrons.
Print version record.
Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive approaches to studying viewers, readers and listeners. Audience influences discussed include: violence, pornography, video gaming, and children and advertising.
30-JAN-19
Mass media Audiences.
SOCIAL SCIENCE Media Studies. bisacsh
Mass media Audiences. fast (OCoLC)fst01011223
Electronic books.
Sage Knowledge.
Print version: Ruddock, Andy. Investigating audiences. Los Angeles : Sage, 2007 1412922690 9781412922692 (DLC) 2006937886 (OCoLC)123375150
Online version http://ezproxy.villanova.edu/login?URL=http://sk.sagepub.com/books/investigating-audiences 0
P96.A83 R82 2007eb
spellingShingle Ruddock, Andy
Investigating audiences /
Mass media Audiences.
SOCIAL SCIENCE Media Studies. bisacsh
Mass media Audiences. fast (OCoLC)fst01011223
suppressed_str 0
title Investigating audiences /
title_auth Investigating audiences /
title_full Investigating audiences / Andy Ruddock.
title_fullStr Investigating audiences / Andy Ruddock.
title_full_unstemmed Investigating audiences / Andy Ruddock.
title_short Investigating audiences /
title_sort investigating audiences
topic Mass media Audiences.
SOCIAL SCIENCE Media Studies. bisacsh
Mass media Audiences. fast (OCoLC)fst01011223
topic_facet Mass media
SOCIAL SCIENCE
Audiences.
Media Studies.
url http://ezproxy.villanova.edu/login?URL=http://sk.sagepub.com/books/investigating-audiences
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