Understanding audiences : learning to use the media constructively /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Online Book |
| Language: | English |
| Published: |
Lawrence Erlbaum Associates,
2000
|
| Series: | LEA's communication series. |
| Subjects: | |
| Online Access: | http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=52007 |
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| _version_ | 1792606432344932352 |
|---|---|
| author | Wicks, Robert H. |
| author_corporate | PALCI EBSCO books |
| author_corporate_role | |
| author_facet | Wicks, Robert H. PALCI EBSCO books |
| author_role | |
| author_sort | Wicks, Robert H. |
| author_variant | r h w rh rhw |
| building | Falvey Library |
| callnumber-first | P - Language and Literature |
| callnumber-label | P96 |
| callnumber-raw | P96.A83 W53 2000 |
| callnumber-search | P96.A83 W53 2000 |
| callnumber-sort | P 296 A83 W53 42000 |
| callnumber-subject | P - Philology and Linguistics |
| collection | Online |
| collection_raw_str_mv | World Wide Web |
| contents | Beyond media effects to constructing social reality -- Interpreting media messages -- Distorting reality -- The interaction between people and media -- Understanding the nature of media industries -- Understanding nature of media audiences -- From media effects to constructing social reality -- Early communication theory -- Media's limited effects -- The 1970s and 1980s: alternative perspectives -- The cognitive revolution of the 1980s and 1990s -- Cognitive theory -- Media literacy -- Interpreting and misinterpreting media information -- The constructionism model -- Studying constructionism -- Using multiple methodologies -- Constructing media messages -- Attracting and maintaining the attention of the audience -- Redefining mass communication -- The profit motive -- The mass audience -- The segmented audience -- Media as big business -- Publishing houses, movie studios, and cable networks -- Personalized media in a global communications environment -- Partnerships and cross-media marketing strategies -- Electronic publishing -- Electronic books -- Selling books, films, and videos -- Newspapers, radio, and television -- Winds of change and the Telecommunications Act of 1996 -- Regulatory changes on the horizon -- The Internet and the World Wide Web -- Persuading the media audience -- Persuading the audience -- Communication campaigns -- Balance and dissonance theory -- Selective perception: exposure, attention, and interpretation -- The central and peripheral routes to attitude change. |
| ctrlnum | (OCoLC)ocm47010835 |
| first_indexed | 2020-08-24T09:05:13Z |
| format | Online Book |
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| genre | Electronic books. |
| genre_facet | Electronic books. |
| hidden_from_falvey_str | No |
| id | 2345464 |
| illustrated | Illustrated |
| institution | Villanova University |
| isbn | 0585354103 9780585354101 9781410601018 1410601013 0805836470 |
| language | English |
| last_indexed | 2020-08-24T09:05:13Z |
| oclc_num | 47010835 |
| physical | 1 online resource (xv, 241 pages) : illustrations |
| publishDate | 2000 |
| publisher | Lawrence Erlbaum Associates, |
| record_format | marc |
| series | LEA's communication series. |
| series2 | LEA's communication series |
| spelling | Wicks, Robert H. Understanding audiences : learning to use the media constructively / Robert H. Wicks. Mahwah, N.J. : Lawrence Erlbaum Associates, 2000. 1 online resource (xv, 241 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier LEA's communication series Includes bibliographical references and index. Beyond media effects to constructing social reality -- Interpreting media messages -- Distorting reality -- The interaction between people and media -- Understanding the nature of media industries -- Understanding nature of media audiences -- From media effects to constructing social reality -- Early communication theory -- Media's limited effects -- The 1970s and 1980s: alternative perspectives -- The cognitive revolution of the 1980s and 1990s -- Cognitive theory -- Media literacy -- Interpreting and misinterpreting media information -- The constructionism model -- Studying constructionism -- Using multiple methodologies -- Constructing media messages -- Attracting and maintaining the attention of the audience -- Redefining mass communication -- The profit motive -- The mass audience -- The segmented audience -- Media as big business -- Publishing houses, movie studios, and cable networks -- Personalized media in a global communications environment -- Partnerships and cross-media marketing strategies -- Electronic publishing -- Electronic books -- Selling books, films, and videos -- Newspapers, radio, and television -- Winds of change and the Telecommunications Act of 1996 -- Regulatory changes on the horizon -- The Internet and the World Wide Web -- Persuading the media audience -- Persuading the audience -- Communication campaigns -- Balance and dissonance theory -- Selective perception: exposure, attention, and interpretation -- The central and peripheral routes to attitude change. Electronic access restricted to Villanova University patrons. Print version record. 23-AUG-20 Mass media Audiences. SOCIAL SCIENCE Media Studies. bisacsh Mass media Audiences. fast (OCoLC)fst01011223 Electronic books. PALCI EBSCO books. Print version: Wicks, Robert H. Understanding audiences. Mahwah, N.J. : Lawrence Erlbaum Associates, 2000 0805836470 (DLC) 00034757 (OCoLC)44046924 LEA's communication series. Online version http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=52007 0 P96.A83 W53 2000 |
| spellingShingle | Wicks, Robert H. Understanding audiences : learning to use the media constructively / LEA's communication series. Beyond media effects to constructing social reality -- Interpreting media messages -- Distorting reality -- The interaction between people and media -- Understanding the nature of media industries -- Understanding nature of media audiences -- From media effects to constructing social reality -- Early communication theory -- Media's limited effects -- The 1970s and 1980s: alternative perspectives -- The cognitive revolution of the 1980s and 1990s -- Cognitive theory -- Media literacy -- Interpreting and misinterpreting media information -- The constructionism model -- Studying constructionism -- Using multiple methodologies -- Constructing media messages -- Attracting and maintaining the attention of the audience -- Redefining mass communication -- The profit motive -- The mass audience -- The segmented audience -- Media as big business -- Publishing houses, movie studios, and cable networks -- Personalized media in a global communications environment -- Partnerships and cross-media marketing strategies -- Electronic publishing -- Electronic books -- Selling books, films, and videos -- Newspapers, radio, and television -- Winds of change and the Telecommunications Act of 1996 -- Regulatory changes on the horizon -- The Internet and the World Wide Web -- Persuading the media audience -- Persuading the audience -- Communication campaigns -- Balance and dissonance theory -- Selective perception: exposure, attention, and interpretation -- The central and peripheral routes to attitude change. Mass media Audiences. SOCIAL SCIENCE Media Studies. bisacsh Mass media Audiences. fast (OCoLC)fst01011223 |
| suppressed_str | 0 |
| title | Understanding audiences : learning to use the media constructively / |
| title_auth | Understanding audiences : learning to use the media constructively / |
| title_full | Understanding audiences : learning to use the media constructively / Robert H. Wicks. |
| title_fullStr | Understanding audiences : learning to use the media constructively / Robert H. Wicks. |
| title_full_unstemmed | Understanding audiences : learning to use the media constructively / Robert H. Wicks. |
| title_short | Understanding audiences : |
| title_sort | understanding audiences learning to use the media constructively |
| title_sub | learning to use the media constructively / |
| topic | Mass media Audiences. SOCIAL SCIENCE Media Studies. bisacsh Mass media Audiences. fast (OCoLC)fst01011223 |
| topic_facet | Mass media SOCIAL SCIENCE Audiences. Media Studies. |
| url | http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=52007 |
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| work_keys_str_mv | AT wicksroberth understandingaudienceslearningtousethemediaconstructively |