Understanding audiences : learning to use the media constructively /

Understanding audiences : learning to use the media constructively /

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Bibliographic Details
Main Author: Wicks, Robert H.
Corporate Author: PALCI EBSCO books
Format: Online Book
Language:English
Published: Lawrence Erlbaum Associates, 2000
Series:LEA's communication series.
Subjects:
Mass media Audiences.
SOCIAL SCIENCE Media Studies. bisacsh
Mass media Audiences. fast (OCoLC)fst01011223
Electronic books.
Online Access:http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=52007
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id 2345464
ctrlnum (OCoLC)ocm47010835
collection Online
institution Villanova University
building Falvey Library
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record_format marc
spelling Wicks, Robert H.
Understanding audiences : learning to use the media constructively / Robert H. Wicks.
Mahwah, N.J. : Lawrence Erlbaum Associates, 2000.
1 online resource (xv, 241 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
LEA's communication series
Includes bibliographical references and index.
Beyond media effects to constructing social reality -- Interpreting media messages -- Distorting reality -- The interaction between people and media -- Understanding the nature of media industries -- Understanding nature of media audiences -- From media effects to constructing social reality -- Early communication theory -- Media's limited effects -- The 1970s and 1980s: alternative perspectives -- The cognitive revolution of the 1980s and 1990s -- Cognitive theory -- Media literacy -- Interpreting and misinterpreting media information -- The constructionism model -- Studying constructionism -- Using multiple methodologies -- Constructing media messages -- Attracting and maintaining the attention of the audience -- Redefining mass communication -- The profit motive -- The mass audience -- The segmented audience -- Media as big business -- Publishing houses, movie studios, and cable networks -- Personalized media in a global communications environment -- Partnerships and cross-media marketing strategies -- Electronic publishing -- Electronic books -- Selling books, films, and videos -- Newspapers, radio, and television -- Winds of change and the Telecommunications Act of 1996 -- Regulatory changes on the horizon -- The Internet and the World Wide Web -- Persuading the media audience -- Persuading the audience -- Communication campaigns -- Balance and dissonance theory -- Selective perception: exposure, attention, and interpretation -- The central and peripheral routes to attitude change.
Electronic access restricted to Villanova University patrons.
Print version record.
23-AUG-20
Mass media Audiences.
SOCIAL SCIENCE Media Studies. bisacsh
Mass media Audiences. fast (OCoLC)fst01011223
Electronic books.
PALCI EBSCO books.
Print version: Wicks, Robert H. Understanding audiences. Mahwah, N.J. : Lawrence Erlbaum Associates, 2000 0805836470 (DLC) 00034757 (OCoLC)44046924
LEA's communication series.
Online version http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=52007 0
P96.A83 W53 2000
language English
format Online
Book
author Wicks, Robert H.
spellingShingle Wicks, Robert H.
Understanding audiences : learning to use the media constructively /
LEA's communication series.
Beyond media effects to constructing social reality -- Interpreting media messages -- Distorting reality -- The interaction between people and media -- Understanding the nature of media industries -- Understanding nature of media audiences -- From media effects to constructing social reality -- Early communication theory -- Media's limited effects -- The 1970s and 1980s: alternative perspectives -- The cognitive revolution of the 1980s and 1990s -- Cognitive theory -- Media literacy -- Interpreting and misinterpreting media information -- The constructionism model -- Studying constructionism -- Using multiple methodologies -- Constructing media messages -- Attracting and maintaining the attention of the audience -- Redefining mass communication -- The profit motive -- The mass audience -- The segmented audience -- Media as big business -- Publishing houses, movie studios, and cable networks -- Personalized media in a global communications environment -- Partnerships and cross-media marketing strategies -- Electronic publishing -- Electronic books -- Selling books, films, and videos -- Newspapers, radio, and television -- Winds of change and the Telecommunications Act of 1996 -- Regulatory changes on the horizon -- The Internet and the World Wide Web -- Persuading the media audience -- Persuading the audience -- Communication campaigns -- Balance and dissonance theory -- Selective perception: exposure, attention, and interpretation -- The central and peripheral routes to attitude change.
Mass media Audiences.
SOCIAL SCIENCE Media Studies. bisacsh
Mass media Audiences. fast (OCoLC)fst01011223
author_facet Wicks, Robert H.
PALCI EBSCO books
author_variant r h w rh rhw
author_role
author_corporate PALCI EBSCO books
author_corporate_role
author_sort Wicks, Robert H.
title Understanding audiences : learning to use the media constructively /
title_sub learning to use the media constructively /
title_short Understanding audiences :
title_full Understanding audiences : learning to use the media constructively / Robert H. Wicks.
title_fullStr Understanding audiences : learning to use the media constructively / Robert H. Wicks.
title_full_unstemmed Understanding audiences : learning to use the media constructively / Robert H. Wicks.
title_auth Understanding audiences : learning to use the media constructively /
title_sort understanding audiences learning to use the media constructively
series LEA's communication series.
series2 LEA's communication series
publisher Lawrence Erlbaum Associates,
publishDate 2000
physical 1 online resource (xv, 241 pages) : illustrations
contents Beyond media effects to constructing social reality -- Interpreting media messages -- Distorting reality -- The interaction between people and media -- Understanding the nature of media industries -- Understanding nature of media audiences -- From media effects to constructing social reality -- Early communication theory -- Media's limited effects -- The 1970s and 1980s: alternative perspectives -- The cognitive revolution of the 1980s and 1990s -- Cognitive theory -- Media literacy -- Interpreting and misinterpreting media information -- The constructionism model -- Studying constructionism -- Using multiple methodologies -- Constructing media messages -- Attracting and maintaining the attention of the audience -- Redefining mass communication -- The profit motive -- The mass audience -- The segmented audience -- Media as big business -- Publishing houses, movie studios, and cable networks -- Personalized media in a global communications environment -- Partnerships and cross-media marketing strategies -- Electronic publishing -- Electronic books -- Selling books, films, and videos -- Newspapers, radio, and television -- Winds of change and the Telecommunications Act of 1996 -- Regulatory changes on the horizon -- The Internet and the World Wide Web -- Persuading the media audience -- Persuading the audience -- Communication campaigns -- Balance and dissonance theory -- Selective perception: exposure, attention, and interpretation -- The central and peripheral routes to attitude change.
isbn 0585354103
9780585354101
9781410601018
1410601013
0805836470
callnumber-first P - Language and Literature
callnumber-subject P - Philology and Linguistics
callnumber-label P96
callnumber-sort P 296 A83 W53 42000
callnumber-raw P96.A83 W53 2000
callnumber-search P96.A83 W53 2000
topic Mass media Audiences.
SOCIAL SCIENCE Media Studies. bisacsh
Mass media Audiences. fast (OCoLC)fst01011223
genre Electronic books.
topic_facet Mass media
SOCIAL SCIENCE
Audiences.
Media Studies.
genre_facet Electronic books.
url http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=52007
illustrated Illustrated
oclc_num 47010835
work_keys_str_mv AT wicksroberth understandingaudienceslearningtousethemediaconstructively
collection_raw_str_mv World Wide Web
casa_only_str No
first_indexed 2020-08-24T09:05:13Z
last_indexed 2020-08-24T09:05:13Z
uuid_str_mv 999f773a-949d-5f17-9183-1a9c8c3e953a
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