Media and audiences : new perspectives /
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| Format: | Online Book |
| Language: | English |
| Published: |
Open University Press,
2003
|
| Series: | Issues in cultural and media studies. |
| Subjects: | |
| Online Access: | http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=234089 |
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| _version_ | 1792606576161325056 |
|---|---|
| author | Ross, Karen, 1957- |
| author2 | Nightingale, Virginia |
| author2_role | |
| author2_variant | v n vn |
| author_corporate | PALCI EBSCO books |
| author_corporate_role | |
| author_facet | Ross, Karen, 1957- Nightingale, Virginia PALCI EBSCO books |
| author_role | |
| author_sort | Ross, Karen, 1957- |
| author_variant | k r kr |
| building | Falvey Library |
| callnumber-first | P - Language and Literature |
| callnumber-label | P96 |
| callnumber-raw | P96.A83 R67 2003 |
| callnumber-search | P96.A83 R67 2003 |
| callnumber-sort | P 296 A83 R67 42003 |
| callnumber-subject | P - Philology and Linguistics |
| collection | Online |
| collection_raw_str_mv | World Wide Web |
| contents | Series editor's foreword -- Acknowledgements -- 1. Introduction -- audiences today -- 2. Audiences in historical perspective -- 3. Audience commodities and audience activism -- 4. Cause and effect : theories in flux -- 5. The audience as citizen : media, politics and democracy -- 6. Fan audiences : identity, consumption and interactivity -- 7. New media, new audience, new research? -- Glossary -- References -- Index. |
| ctrlnum | (OCoLC)ocn191930915 |
| first_indexed | 2020-08-24T09:06:59Z |
| format | Online Book |
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|
| genre | Electronic books. |
| genre_facet | Electronic books. |
| hidden_from_falvey_str | No |
| id | 2363617 |
| illustrated | Not Illustrated |
| institution | Villanova University |
| isbn | 9780335227631 0335227635 9780335206926 0335206921 9780335206919 0335206913 1280947810 9781280947810 |
| language | English |
| last_indexed | 2020-08-24T09:06:59Z |
| oclc_num | 191930915 |
| physical | 1 online resource (x, 194 pages) |
| publishDate | 2003 |
| publisher | Open University Press, |
| record_format | marc |
| series | Issues in cultural and media studies. |
| series2 | Issues in cultural and media studies |
| spelling | Ross, Karen, 1957- Media and audiences : new perspectives / Karen Ross and Virginia Nightingale. Maidenhead : Open University Press, 2003. 1 online resource (x, 194 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Issues in cultural and media studies Includes bibliographical references and index. Electronic access restricted to Villanova University patrons. Print version record. "A simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century!"--"European Journal of Communication." How has the concept of 'the audience' changed over the past 50 years? How do audiences become producers and not just consumers of media texts? How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.; We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers, as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the Internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media. Series editor's foreword -- Acknowledgements -- 1. Introduction -- audiences today -- 2. Audiences in historical perspective -- 3. Audience commodities and audience activism -- 4. Cause and effect : theories in flux -- 5. The audience as citizen : media, politics and democracy -- 6. Fan audiences : identity, consumption and interactivity -- 7. New media, new audience, new research? -- Glossary -- References -- Index. 23-AUG-20 Mass media Audiences. Communication. Médias Publics. SOCIAL SCIENCE Media Studies. bisacsh Communication. fast (OCoLC)fst00869952 Mass media Audiences. fast (OCoLC)fst01011223 Massamedia. gtt Publiek. gtt Consumentengedrag. gtt Electronic books. Nightingale, Virginia. PALCI EBSCO books. Print version: Ross, Karen, 1957- Media and audiences. Maidenhead : Open University Press, 2003 0335206921 9780335206926 (OCoLC)52879216 Issues in cultural and media studies. Online version http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=234089 0 P96.A83 R67 2003 |
| spellingShingle | Ross, Karen, 1957- Media and audiences : new perspectives / Issues in cultural and media studies. Series editor's foreword -- Acknowledgements -- 1. Introduction -- audiences today -- 2. Audiences in historical perspective -- 3. Audience commodities and audience activism -- 4. Cause and effect : theories in flux -- 5. The audience as citizen : media, politics and democracy -- 6. Fan audiences : identity, consumption and interactivity -- 7. New media, new audience, new research? -- Glossary -- References -- Index. Mass media Audiences. Communication. Médias Publics. SOCIAL SCIENCE Media Studies. bisacsh Communication. fast (OCoLC)fst00869952 Mass media Audiences. fast (OCoLC)fst01011223 Massamedia. gtt Publiek. gtt Consumentengedrag. gtt |
| suppressed_str | 0 |
| title | Media and audiences : new perspectives / |
| title_auth | Media and audiences : new perspectives / |
| title_full | Media and audiences : new perspectives / Karen Ross and Virginia Nightingale. |
| title_fullStr | Media and audiences : new perspectives / Karen Ross and Virginia Nightingale. |
| title_full_unstemmed | Media and audiences : new perspectives / Karen Ross and Virginia Nightingale. |
| title_short | Media and audiences : |
| title_sort | media and audiences new perspectives |
| title_sub | new perspectives / |
| topic | Mass media Audiences. Communication. Médias Publics. SOCIAL SCIENCE Media Studies. bisacsh Communication. fast (OCoLC)fst00869952 Mass media Audiences. fast (OCoLC)fst01011223 Massamedia. gtt Publiek. gtt Consumentengedrag. gtt |
| topic_facet | Mass media Communication. Médias SOCIAL SCIENCE Massamedia. Publiek. Consumentengedrag. Audiences. Publics. Media Studies. |
| url | http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=234089 |
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