Media and audiences : new perspectives /
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| Main Author: | |
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| Format: | Online Book |
| Language: | English |
| Published: |
Open University Press,
2003
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| Series: | Issues in cultural and media studies. |
| Subjects: | |
| Online Access: | http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=234089 |
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Table of Contents:
- Series editor's foreword -- Acknowledgements -- 1. Introduction -- audiences today -- 2. Audiences in historical perspective -- 3. Audience commodities and audience activism -- 4. Cause and effect : theories in flux -- 5. The audience as citizen : media, politics and democracy -- 6. Fan audiences : identity, consumption and interactivity -- 7. New media, new audience, new research? -- Glossary -- References -- Index.