Audience evolution : new technologies and the transformation of media audiences /

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Main Author:	Napoli, Philip M.
Corporate Author:	PALCI EBSCO books
Format:	Online Book
Language:	English
Published:	Columbia University Press, 2011
Subjects:	Mass media Audiences. Digital media Technological innovations. SOCIAL SCIENCE Media Studies. bisacsh Mass media Audiences. fast (OCoLC)fst01011223 Electronic books.
Online Access:	http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=384859
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spelling	Napoli, Philip M. Audience evolution : new technologies and the transformation of media audiences / Philip M. Napoli. New York : Columbia University Press, ©2011. 1 online resource (xiii, 248 pages) : illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier data file rda Includes bibliographical references and index. Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution. Electronic access restricted to Villanova University patrons. "No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented media audiences more than ever, making the effort to reach them more complex. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He also considers the changes that new approaches to audience measurement have produced, both politically and culturally. Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Today, media providers and audience measurement firms deploy new, more sophisticated tools to gather audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. In doing so, the industry has tried to take advantage of new platforms as thoroughly as the consumers they hope to attract. Napoli traces the interplay between political and economic interests and their effect on audience evolution. He recounts battles between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies, as well as their push to influence new measurements for television, radio, and the internet"--Provided by publisher. Print version record. English. 26-AUG-20 Mass media Audiences. Digital media Technological innovations. SOCIAL SCIENCE Media Studies. bisacsh Mass media Audiences. fast (OCoLC)fst01011223 Electronic books. PALCI EBSCO books. Print version: Napoli, Philip M. Audience evolution. New York : Columbia University Press, ©2011 9780231150347 (DLC) 2010023906 (OCoLC)635463772 Online version http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=384859 0 P96.A83 N35 2011
language	English
format	Online Book
author	Napoli, Philip M.
spellingShingle	Napoli, Philip M. Audience evolution : new technologies and the transformation of media audiences / Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution. Mass media Audiences. Digital media Technological innovations. SOCIAL SCIENCE Media Studies. bisacsh Mass media Audiences. fast (OCoLC)fst01011223
author_facet	Napoli, Philip M. PALCI EBSCO books
author_variant	p m n pm pmn
author_role
author_corporate	PALCI EBSCO books
author_corporate_role
author_sort	Napoli, Philip M.
title	Audience evolution : new technologies and the transformation of media audiences /
title_sub	new technologies and the transformation of media audiences /
title_short	Audience evolution :
title_full	Audience evolution : new technologies and the transformation of media audiences / Philip M. Napoli.
title_fullStr	Audience evolution : new technologies and the transformation of media audiences / Philip M. Napoli.
title_full_unstemmed	Audience evolution : new technologies and the transformation of media audiences / Philip M. Napoli.
title_auth	Audience evolution : new technologies and the transformation of media audiences /
title_sort	audience evolution new technologies and the transformation of media audiences
publisher	Columbia University Press,
publishDate	2011
physical	1 online resource (xiii, 248 pages) : illustrations
contents	Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution.
isbn	9780231520942 0231520948 128313599X 9781283135993 9786613135995 6613135992 9780231150347
callnumber-first	P - Language and Literature
callnumber-subject	P - Philology and Linguistics
callnumber-label	P96
callnumber-sort	P 296 A83 N35 42011
callnumber-raw	P96.A83 N35 2011
callnumber-search	P96.A83 N35 2011
topic	Mass media Audiences. Digital media Technological innovations. SOCIAL SCIENCE Media Studies. bisacsh Mass media Audiences. fast (OCoLC)fst01011223
genre	Electronic books.
topic_facet	Mass media Digital media SOCIAL SCIENCE Audiences. Technological innovations. Media Studies.
genre_facet	Electronic books.
url	http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=384859
illustrated	Illustrated
oclc_num	775860127
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Audience evolution : new technologies and the transformation of media audiences /

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