Audience evolution : new technologies and the transformation of media audiences /

Audience evolution : new technologies and the transformation of media audiences /

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Bibliographic Details
Main Author:	Napoli, Philip M.
Corporate Author:	PALCI EBSCO books
Format:	Online Book
Language:	English
Published:	Columbia University Press, 2011
Subjects:	Mass media Audiences. Digital media Technological innovations. SOCIAL SCIENCE Media Studies. bisacsh Mass media Audiences. fast (OCoLC)fst01011223 Electronic books.
Online Access:	http://ezproxy.villanova.edu/login?URL=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=384859
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Table of Contents:

Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution.