Audience evolution : new technologies and the transformation of media audiences /

Saved in:
Bibliographic Details
Main Author: Napoli, Philip M.
Corporate Author: PALCI EBSCO books
Format: Online Book
Published: Columbia University Press, 2011
Online Access:
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution.